Sweet’N Low: Iconically Sweet
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Served in diners since 1957, Sweet’N Low is an American icon. And to show it as such, we created sweet scenes that drew comparisons from one icon to another—using retro items as notorious as our pink packets.
Our Sweet’N Low Stash
We also pulled vintage special edition packets from the archives and framed them as if they were in a museum.
Creative Directors: Steff W. and Bill Carlson
Senior Copywriter: Joseph Peltier
Senior Art Director: Lisa Donato
Producer: Allie Hettler
Photographer: Max Milla
Produced at Razorfish.