Jack in the Box: Festival Playlists
In addition to targeting festival goers with billboards on the way to Coachella, we curated Spotify playlists for them to listen to on the drive there. To create the playlists, we selected top songs by artists performing at Coachella and paired them with favorite Jack in the Box menu items. The result? Over 2 million impressions and I’m now a fantastic DJ.
Targeted Facebook Ads
We targeted people with the four different playlists based on the music genre they listen to most - Pop, Indie, Rock, and EDM.