Bathroom Bill Products

Bathroom Bill Products

Mentioned in Ad Week and Ad Age

Texas lawmakers proposed a bill which would ban transgender people from using a bathroom other than the one that matches the gender on their birth certificate. So we at GSD&M responded with something just as ridiculous – a paid social media campaign for fake birth certificate products. The posts linked to a website where you were prompted to email your representative. It got people's attention and the dumb bill didn't pass. 

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Creative Directors: Leslie Shaffer and Nikki Baker
Associate Creative Director: Maria D'Amato
Art Director: Lisa Donato
Website Design: Alex Lang

Produced at GSD&M.