Jack in the Box: Really Big Chicken Sandwich
Jack in the Bawks
Yes, this is a four patty chicken sandwich combo for only $5.99. Yes, we launched it by having people sing Ride of the Valkyries as chickens. Yes, it immediately followed the Chicken Wars. Yes, it is ridiculous.
We also created sequential billboards to show the three different patty builds you can order. We had to make the quadruple patty build a spectacular, well, because it’s pretty freaking spectacular.
Creative Directors: Sheldon Melvin and Matt Kappler
Copywriter: Mac Mullen
Art Director: Lisa Donato
Produced at David&Goliath.