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Jack in the Box: Really Big Chicken Sandwich

Jack in the Box: Really Big Chicken Sandwich

Jack in the Bawks

Yes, this is a four patty chicken sandwich combo for only $5.99. Yes, we launched it by having people sing Ride of the Valkyries as chickens. Yes, it immediately followed the Chicken Wars. Yes, it is ridiculous.

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Sequential Billboards

We also created sequential billboards to show the three different patty builds you can order. We had to make the quadruple patty build a spectacular, well, because it’s pretty freaking spectacular.

OOH

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Creative Directors: Sheldon Melvin and Matt Kappler
Copywriter: Mac Mullen
Art Director: Lisa Donato

Produced at David&Goliath.