Lisa Donato
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Lisa Donato
Work
About
Resume
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Batiste Dry Shampoo: A Different Light

Batiste Dry Shampoo: A Different Light

Press: Ad Age, Little Black Book

Eventually, we all come around to things that we’ve sworn off—even dry shampoo. Call it growing. Call it maturing. Or maybe, it’s just simply looking at something in a different light. Introducing Batiste Light Dry Shampoo.

Reality TV

Swear Jar

Executive Creative Director: Jamie Perruquet
Creative Director: Estefania Serrano
ACD Copywriter: Nick Sauer
ACD Art Director: Lisa Donato
Producer: Virgil Dorjo
Director: Amanda Speva

Produced at Razorfish.

All Batiste Dry Shampoo: A Different Light Sweet'N Low: Iconically Sweet Hydro Flask: We Make It, You Own It Jack in the Box: Really Big Chicken Sandwich Southwest Airlines: Wanna Get Away? Toppik: Feel Magnetic Finishing Touch Flawless: Always Be Flawless RepHresh: A Happy Balance California Lottery: Monopoly Scratchers Kia: 2021 Forte and Sportage Kia: 2022 SUVs and Sedans In The Raw: Naturally Satisfying Nivea: Nourish On Rapid Rewards: Serenade at 35,000ft
Batiste Dry Shampoo: A Different Light Sweet'N Low: Iconically Sweet Hydro Flask: We Make It, You Own It Jack in the Box: Really Big Chicken Sandwich Southwest Airlines: Wanna Get Away? Toppik: Feel Magnetic Finishing Touch Flawless: Always Be Flawless RepHresh: A Happy Balance California Lottery: Monopoly Scratchers Kia: 2021 Forte and Sportage Kia: 2022 SUVs and Sedans In The Raw: Naturally Satisfying Nivea: Nourish On Rapid Rewards: Serenade at 35,000ft