Batiste Dry Shampoo: A Different Light
Press: Ad Age, Little Black Book
Eventually, we all come around to things that we’ve sworn off—even dry shampoo. Call it growing. Call it maturing. Or maybe, it’s just simply looking at something in a different light. Introducing Batiste Light Dry Shampoo.
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Swear Jar
Executive Creative Director: Jamie Perruquet
Creative Director: Estefania Serrano
ACD Copywriter: Nick Sauer
ACD Art Director: Lisa Donato
Producer: Virgil Dorjo
Director: Amanda Speva
Produced at Razorfish.