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Eugene Generals

Eugene Generals Hockey Team

The Eugene Generals, a Tier III Junior level hockey team in Eugene, Oregon, needed better brand awareness and increased community involvement. To accomplish this, we reached out and connected with individuals who were looking for an experience, not just something to watch. 

Billboards

Bus Tails

Posters

Music Video

Promoted a blood drive put on by the Eugene Generals and taught a bunch of teenage boys how to dance to "Thriller." 

Creative Director: Tommy Woods
Account Manager: Hanna Elliott 
Art Director: Lisa Donato
Strategists: Harley GarnerAlisa O'NealBen Salaman
Copywriter: Spencer Tanner
Media Planner: Fahma Mohammed
Producer: Jacob Mehringer

Produced at Allen Hall Advertising.