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Annie's Homegrown

Annie's Homegrown

Student work later posted on Annie's Homegrown's Twitter account. 

Millennials have grown up with the health and wellness trend and are more inclined to eat healthier if it’s an affordable, tasty and convenient option. Not very many organic products and brands can claim all three of these factors, but Annie’s can. Annie’s makes comfort food with all-natural ingredients you can feel good about. 

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Care Package

Whether it’s college, a semester abroad or a new job, parents can sign up to send an Annie’s Care Package to their kids who no longer live at home. They can select a premade box of Annie’s Homegrown snacks and meals, or customize their own and add a personal message to be included. 

Art Director and Strategist: Lisa Donato
Copywriter: Tommy Woods
Photographer: Sierra Pedro